business

Using Video To Market Your Business

When I speak at conferences and marketing workshops across the country, I get a lot of questions about social media and especially video. I find myself talking about being authentic. Share your knowledge about your business and what you do. Video doesn't have to crazy expensive television production quality like in the old days (I

Using Video To Market Your BusinessShane Hackett2018-12-31T17:10:56-06:00

What Is Your Marketing ROI?

I've always considered myself a direct marketer. Even when I owned radio stations, I looked to get a specific ROI for my advertisers. When you look at your social media strategy, you should look at it as communication tool and create a set of engagement metrics and ROI. Here are the questions to ask yourself.

What Is Your Marketing ROI?Shane Hackett2018-12-31T17:11:52-06:00

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