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The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction and increase perceived value — without sounding like a gimmick. But outside these contexts? “Free” can backfire and make your brand sound cheap

In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example: • Likes can signal reach, but they don’t always translate into meaningful engagement. • Impressions show visibility, but without context, they don’t show